Strategy with a human pulse
Portfolio
Amanda
Baruch.
Healthcare Marketing Strategist · New York City
From Salvador to New York
mktamandabaruch@gmail.com
linkedin.com/in/amandabaruch
01 — A little curiosity goes a long way.
Always.
Experience
Advancing Better Care
through Communication
Healthcare marketing strategist with 10+ years across US & Brazil — blending clinical understanding with data-driven performance to grow patient acquisition, reduce churn, and build lasting brand trust.
Case Studies
Work that
moved the needle
Different challenges. One common thread: turning meaningful connections into measurable growth.
01 / 03
Curated Mental Health · NYC
Scaling Patient Acquisition for a Multi-Location Mental Health Practice
Redesigned the full digital acquisition funnel, rebuilding CRM workflows and onboarding sequences to grow patient volume while cutting the cost to acquire each new patient.
Behind the strategy
Increase patient acquisition for a multi-location mental health practice while optimizing spend, without compromising clinical trust or brand integrity.
02 / 03
Hiperideal · Brazil
$200K+ Digital Media Strategy Across Google, Meta & TikTok
Orchestrated a six-figure paid media investment across three major platforms, building precision audience segments and a campaign architecture that scaled reach without sacrificing efficiency.
Behind the strategy
Manage a large-scale digital advertising budget for a major retail wellness entity, achieving maximum reach through data-driven precision targeting.
03 / 03
Digital Health · Product Launches
Bringing 5 Digital Health Products to Market
Led end-to-end go-to-market execution for five digital health products, coordinating across editorial, legal, and design teams from concept through launch with a focus on user retention.
Behind the strategy
Bring new digital health products to a competitive market, managing the entire process across editorial, legal, and design teams to improve user retention.
Core Expertise
Where I excel
The sweet spot between analytical and human.
01
Clinical Service Line Marketing
Partnering directly with medical directors and clinical teams to launch and scale specialized health services, balancing HIPAA compliance with compelling patient communication.
02
Performance Marketing & Data
Leveraging Google Analytics, Semrush, and Power BI to uncover actionable trends, optimize conversion funnels, and tie every campaign back to measurable business outcomes.
03
Full-Lifecycle Project Management
Leading cross-functional teams — IT, legal, design, clinical — from strategy through execution. High-stakes campaigns delivered on time and within scope.
04
Patient Journey & Retention
Designing CRM workflows and onboarding sequences that reduce churn and build lasting trust, because the best acquisition strategy is one that keeps patients coming back.
05
Stakeholder Collaboration
Building credibility in consensus-driven clinical environments and aligning marketing goals with organizational strategy, from front-line staff to the C-suite.
06
Go-to-Market Strategy
From competitive landscape analysis to channel mix and launch sequencing, bringing new health products and service lines to market with clarity and precision.
Testimonials
What colleagues say
Good work is never a solo act.
Amanda's strategic vision, skill and dedication to implementing effective actions have been fundamental to the growth and visibility of our practice. She demonstrates a deep understanding of the company's marketing needs, always aligning initiatives with our organizational goals.
Raphael de Oliveira
Director of Operations · Curated Mental Health
Do you know the experience of working with someone who knows what they are doing? I can say that I've lived this every day of our 10 months together. She is one of the most qualified professionals I have worked with.
Juliana Carmo
Marketing Analyst & Designer · Hiperideal
Amanda is dedicated, intelligent, and insightful. Always organized and attentive, she was always one step ahead. She plans well and keeps deliveries on time thanks to her proactivity.
Hector Lima
Content Strategist · Doutor Nature
Amanda is a true example of commitment and determination. She consistently demonstrated great attention to detail and care in every aspect of her work. She is an outstanding professional.
Erick Nolasco
Marketing Coordinator · Doutor Nature
She continues to help me broaden my horizons in social media and data analysis. Besides being an excellent writer, she has a strong command of whatever she sets out to accomplish.
Elaine Lima
Social Media Manager · Hiperideal
Amanda is determined, organized, communicative, friendly, and an excellent professional. She has a unique and sensitive perspective on situations and relates exceptionally well to everyone around her.
Caroline Virgens
UX Writer · Hiperideal
Ready to build
something
meaningful?
Open to strategic roles in healthcare & wellness. Let's talk about how I can help your organization grow.