Selected Work · Healthcare Marketing
Redesigned the full digital acquisition funnel, rebuilding CRM workflows and onboarding sequences to grow patient volume while cutting the cost to acquire each new patient.
Increase patient acquisition for a multi-location mental health practice while optimizing spend, without compromising clinical trust or brand integrity.
Orchestrated a six-figure paid media investment across three major platforms, building precision audience segments and a campaign architecture that scaled reach without sacrificing efficiency.
Manage a large-scale digital advertising budget for a major retail wellness entity, achieving maximum reach through data-driven precision targeting.
Led end-to-end go-to-market execution for five digital health products, coordinating across editorial, legal, and design teams from concept through launch.
Bring new digital health products to a competitive market, managing the full process across editorial, legal, and design teams.
Partnering directly with medical directors and clinical teams to launch and scale specialized health services, balancing HIPAA compliance with compelling patient communication.
Leveraging Google Analytics, Semrush, and Power BI to uncover actionable trends, optimize conversion funnels, and tie every campaign back to measurable business outcomes.
Leading cross-functional teams across IT, legal, design, and clinical from strategy through execution. High-stakes campaigns delivered on time and within scope.
Designing CRM workflows and onboarding sequences that reduce churn and build lasting trust. The best acquisition strategy is one that keeps patients coming back.
Building credibility in consensus-driven clinical environments and aligning marketing goals with organizational strategy, from front-line staff to the C-suite.
From competitive landscape analysis to channel mix and launch sequencing, bringing new health products and service lines to market with clarity and precision.
Amanda's strategic vision, skill and dedication to implementing effective actions have been fundamental to the growth and visibility of our practice. She demonstrates a deep understanding of the company's marketing needs, always aligning initiatives with our organizational goals.
Do you know the experience of working with someone who knows what they are doing? I can say that I've lived this every day of our 10 months together. She is one of the most qualified professionals I have worked with.
Amanda is dedicated, intelligent, and insightful. Always organized and attentive, she was always one step ahead. She plans well and keeps deliveries on time thanks to her proactivity.
Amanda is a true example of commitment and determination. She consistently demonstrated great attention to detail and care in every aspect of her work. She is an outstanding professional.
She continues to help me broaden my horizons in social media and data analysis. Besides being an excellent writer, she has a strong command of whatever she sets out to accomplish.
Amanda is determined, organized, communicative, friendly, and an excellent professional. She has a unique and sensitive perspective on situations and relates exceptionally well to everyone.