Building a future where
Mental Health Thrives
through strategic communication.
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Bringing Ideas to Life with a Blend of Strategy and Creativity
I'm a Brazilian-born marketing strategist, rooted in empathy, curiosity, and culture.
From Salvador, Bahia to New York City, I craft stories and strategies that not only convert, but care.
My work lives at the intersection of mental health care and tech, connecting dots between marketing, behavioral insights, and patient journeys.
MBA in Digital Intelligence, Postgraduate in Marketing and New Media, and a Bachelor’s degree in Journalism with international experience.
Certificates in Product Management, User Experience (UX), Google Analytics, Digital Marketing, and CRO.
Courses in Email Marketing, Copywriting, Social Media Management, Image Management, and Press Relations.
40+ completed projects for 30+ direct clients over 7+ years of experience in the U.S. and Brazil, reaching over 1 million people.
Writing for Email and WhatsApp Marketing
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✦ Campaign: Inauguration Hiperideal Eco Stella, 3rd/9 emails sent in February 2021.
Subject: Cheers!
✦ Campaign: Women's Day, 2nd/4 emails sent between March 1st to March 10th, 2021.
Subject: Congrats for the BEST ones!
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✦ Campaign: Hiperideal Anniversary, 6th/10th email sent during the month of September 2021.
Subject: Offer for your breakfast
Writing for Scripts and Videos
I created impactful video scripts and developed engaging campaigns for seasonal events like Christmas and Children's Day, as well as product launches. Through co-branding actions with renowned brands, I've worked on campaigns that blend storytelling and visual appeal, ensuring each initiative resonates with audiences and elevates the brand's presence.
Reinauguração Eco Stella
App Ideal
Aniversário Hiperideal 2021 - #FaçaOIdeal
Inauguração Patamares
Natal 2021 (EP2)
Campanha Natal 2021 (EP1)
Inauguração Hiperideal Guarajuba
Campanha Doação
Writing for Advertising Campaigns
Hiperideal Christmas in 2021 - Excerpts from the campaign and strategy developed and sold to brands such as Coca-Cola, Ambev, Nestlé and Pernod.
Eco Stella reopening - Excerpts from the campaign and strategy developed and sold to brands such as Ambev, Gilette and Johnson and Johnson.
Children's Day 2021 - Excerpts from the campaign and strategy developed and sold to brands such as Nestlé, Coca-Cola, Ambev and Johnson & Johnson.
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Writing for Social media
Public Relations & Press Releases
My work has been featured in press releases and publications across both the United States and Brazil. These contributions showcase my expertise in effectively communicating brand stories and insights, providing valuable exposure and credibility for clients.
Social Media Management
With extensive experience in social media management across various markets, I have developed impactful strategies for mental health clinics, emergency medical services, chef-driven restaurants, dining establishments, and personal branding in the civil sector in New York City .
Writing for Other Channels
I also developed strategies and contents for Online and Offline Media, SMS Marketing, Trade Marketing, Outdoors, Flyers, Content for Special Inserts, Branding Products, Copy for Ads, Landing Page and others, check out some of these and also my scientific article presented at the 2019 National Communication Congress (Brazil).
